Human-Centered Design for Digital Transformation

Only 30% of large-scale digital transformations succeed (McKinsey & Company). How do you ensure that yours is one of them? By creating solutions that support the way people actually do their work.

This is known as human-centered design, a problem-solving approach that places the human experience at the core of digital transformation. In this course, you will learn how to use human-centered design to move beyond reactionary “quick fixes” to successfully build and lead impactful digital transformations. Through engaging case studies and project-based exercises, you’ll practice techniques for moderating interviews, analyzing data, and running rapid experiments.

  • Identify and address red flags that could lead to a failed project
  • Moderate need-finding interviews and extract meaningful insights
  • Synthesize research data using the Grounded Theory process
  • Plan and run rapid experiments to test your ideas
  • Gain stakeholder buy-in by crafting a compelling project narrative

Course Outline

A Human-Centered Approach to Transformation
Explore the benefits of a human-centered approach to digital transformation and why some transformations lack meaningful impact.
Learn five interviewing techniques for successful needfinding. Witness skillful moderation techniques firsthand as Julie extracts meaningful user insights.
Synthesis and Problem Identification
Identify the goals and techniques of synthesis. Learn the four steps ofthe Grounded Theory Process: Data Collection, Coding, Concept Grouping, and Categorization.
Framing the Problem
How do you turn insights into new ideas? Apply a tool for framing the problem: the How Might We question. Learn strategies for crafting a strong HMW question and avoiding common pitfalls.
Introduction to Rapid Experimentation
Explore rapid experimentation: A technique that empowers organizations to swiftly iterate and uncover innovative solutions. See several examples of successful rapid experiments.
The Rapid Experimentation Process
Dive deeply into the rapid experimentation process step-by-step and compare prototyping tools and techniques.
Analyzing Data and Sharing Results
Identify best practices for sharing persuasive results and creating a compelling shareout. Jonathan Alloy lends his perspective to launching a transformation.
Integrating Research Into Your Work
Learn tips and tricks for getting buy-in, effectively managing researchers, and supporting research in hybrid work environments.

Course Page
Online, self-paced
9 hours
Digital Transformation Program
Stanford School of Engineering