Human-Centered Design for Digital Transformation
Only 30% of large-scale digital transformations succeed (McKinsey & Company). How do you ensure that yours is one of them? By creating solutions that support the way people actually do their work.
This is known as human-centered design, a problem-solving approach that places the human experience at the core of digital transformation. In this course, you will learn how to use human-centered design to move beyond reactionary “quick fixes” to successfully build and lead impactful digital transformations. Through engaging case studies and project-based exercises, you’ll practice techniques for moderating interviews, analyzing data, and running rapid experiments.
- Identify and address red flags that could lead to a failed project
- Moderate need-finding interviews and extract meaningful insights
- Synthesize research data using the Grounded Theory process
- Plan and run rapid experiments to test your ideas
- Gain stakeholder buy-in by crafting a compelling project narrative
Course Outline
| A Human-Centered Approach to Transformation Explore the benefits of a human-centered approach to digital transformation and why some transformations lack meaningful impact. |
Needfinding Learn five interviewing techniques for successful needfinding. Witness skillful moderation techniques firsthand as Julie extracts meaningful user insights. |
| Synthesis and Problem Identification Identify the goals and techniques of synthesis. Learn the four steps ofthe Grounded Theory Process: Data Collection, Coding, Concept Grouping, and Categorization. |
Framing the Problem How do you turn insights into new ideas? Apply a tool for framing the problem: the How Might We question. Learn strategies for crafting a strong HMW question and avoiding common pitfalls. |
| Introduction to Rapid Experimentation Explore rapid experimentation: A technique that empowers organizations to swiftly iterate and uncover innovative solutions. See several examples of successful rapid experiments. |
The Rapid Experimentation Process Dive deeply into the rapid experimentation process step-by-step and compare prototyping tools and techniques. |
| Analyzing Data and Sharing Results Identify best practices for sharing persuasive results and creating a compelling shareout. Jonathan Alloy lends his perspective to launching a transformation. |
Integrating Research Into Your Work Learn tips and tricks for getting buy-in, effectively managing researchers, and supporting research in hybrid work environments. |
Course Page
Price
$765.00
Delivery
Online, self-paced
Level
Introductory
Commitment
9 hours
Credit
Digital Transformation Program
School
Stanford School of Engineering
Language
English