Build a Product Platform Strategy to Accelerate Growth
Description
Digital transformation can significantly enhance the way companies create and capture value, including the way they undertake new product and service development and creation. With more data available, greater customer connectivity, and ever-advancing artificial intelligence capabilities, product platforms have become an increasingly effective strategy for fostering customer engagement and generating revenue
In this course, you’ll learn strategies for designing, monetizing, and launching a product platform. You’ll see how companies including LinkedIn, Nintendo, and Fitbit have adapted to digital transformation and successfully utilized their product platform to create value and realize revenue
What you will learn
- How to create a product platform and how to enhance existing product platforms
- How to organize your product platform to retain users and sustain growth
- When to enter the platform market and how to out-compete in your industry
- How to differentiate your product platform to ensure success
Continuing Education Units
By completing this course, you’ll earn 0.5 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.
Tuition
- $695 per course
Questions
Please contact
[email protected]
