Product Management: Transforming Opportunities into Great Products
Este curso introductorio también está disponible en español.
Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all crafted by product managers who focus on the right problems, understand their audience, make smart decisions and prioritize features that excite their customers.
In this introductory course, you’ll learn to use the product lifecycle framework to successfully manage a product, from launch to growth.
- Identify the right problems and turn them into profitable solutions
- Create a product roadmap to convey your vision and strategy
- Assess and prioritize product features
- Apply product management models to real-life challenges
- Exercise a product manager mindset to break into the field or advance your career
Course Outline
| Overview of the Product Lifecycle Dive into product management and explore the fundamentals of the field. Learn what product management is, the principles and responsibilities of a product manager, and the product lifecycle. |
Understanding the Problem Space Explore the concept of problem-solving and the significance of the problem space. Learn the fundamentals of conducting user interviews and the role of product managers in the process. |
| Designing the Solution Learn how to use the divergence-convergence framework as a tool for problem-solving. See how brainstorming techniques are used in practice through a real-world case study. |
Launching Prepare your product launch checklist, including internal readiness (the product's readiness, pricing and positioning, operations, and marketing) and external readiness (making the product newsworthy). |
| Distribution and Go-To-Market Discover the elements of product distribution and how it can create a competitive advantage. Explore go-to-market strategies, customer channel fit, and crucial product economics metrics like customer lifetime value and customer acquisition cost. |
Roadmaps Learn how to develop a thematic approach for your roadmap and estimate the potential impact and cost of different initiatives. |
| Build Explore the crucial connection between an organization's vision, mission, and strategy and the products it creates. Learn effective techniques for measuring success, as well as strategies for empowering team members and holding them accountable for achieving their objectives. |
Course Page
Price
$765.00
Delivery
Online, self-paced
Level
Introductory
Commitment
9 hours
Credit
Product Management Program
School
Stanford School of Engineering
Language
English