Product Management: Transforming Opportunities into Great Products

Este curso introductorio también está disponible en español.

Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all crafted by product managers who focus on the right problems, understand their audience, make smart decisions and prioritize features that excite their customers.

In this introductory course, you’ll learn to use the product lifecycle framework to successfully manage a product, from launch to growth.

  • Identify the right problems and turn them into profitable solutions
  • Create a product roadmap to convey your vision and strategy
  • Assess and prioritize product features
  • Apply product management models to real-life challenges
  • Exercise a product manager mindset to break into the field or advance your career

Course Outline

Overview of the Product Lifecycle
Dive into product management and explore the fundamentals of the field. Learn what product management is, the principles and responsibilities of a product manager, and the product lifecycle.
Understanding the Problem Space
Explore the concept of problem-solving and the significance of the problem space. Learn the fundamentals of conducting user interviews and the role of product managers in the process.
Designing the Solution
Learn how to use the divergence-convergence framework as a tool for problem-solving. See how brainstorming techniques are used in practice through a real-world case study.
Prepare your product launch checklist, including internal readiness (the product's readiness, pricing and positioning, operations, and marketing) and external readiness (making the product newsworthy).
Distribution and Go-To-Market
Discover the elements of product distribution and how it can create a competitive advantage. Explore go-to-market strategies, customer channel fit, and crucial product economics metrics like customer lifetime value and customer acquisition cost.
Learn how to develop a thematic approach for your roadmap and estimate the potential impact and cost of different initiatives.
Explore the crucial connection between an organization's vision, mission, and strategy and the products it creates. Learn effective techniques for measuring success, as well as strategies for empowering team members and holding them accountable for achieving their objectives.

Course Page
Online, self-paced
9 hours
Product Management Program
Stanford School of Engineering