Innovation Strategy in a Digital World

Innovation can make or break an organization. In our rapidly evolving digital world, it is critical to maintaining the edge needed—not just for an organization’s survival, but for its success. Your organization needs to use new technology and methods to continually rethink and redesign processes, and to deliver better customer experiences.

Join us on the Stanford campus for a 2-day in-person program to discover some of the practices that have helped Silicon Valley firms emerge as leading innovators and learn how innovation and digital transformation can fundamentally change the way work is done so that your organization can grow and remain competitive over time. Learn tools and techniques that can be applied across business units to make your company’s transformation complete, sustainable, and effective.

• Continuously fill your "Innovation Funnel" with great ideas and solutions
• Build a company culture that sets the stage for digital transformation with proven methods
• Overcome organizational resistance to change by understanding why many companies resist it

Immerse yourself in the Stanford experience, join your peers from all over the world, and come away with practical tools and skills to foster innovation company-wide, adapt to and integrate changing technology and processes, and effectively identify and support transformational opportunities. The Academic Director for this program is Riitta Katila, W. M. Keck Sr. Chaired Professor of Management Science in the School of Engineering at Stanford, and Research Director of the Stanford Technology Ventures Program.

Apply this Course Towards Earning a Certificate

Successful completion will be credited as satisfying one required course toward earning a Stanford Professional Certificate in Innovation and Entrepreneurship or a Stanford Certificate of Achievement in Digital Transformation. Please note that this course is not included as part of the All-Access Plan.