Simple Rules for Strategy Driven Innovation

Many successful companies shape their high-level strategies by relying on simple rules, not complicated frameworks. Even established organizations can introduce a continuous stream of new products and services by simplifying their processes and encouraging an atmosphere of "structured chaos." Explore how simple rules can outperform extensive analysis and information. Practice the ideas in your own situation.
Learn to consider different time horizons when developing your innovative product or service. While short term innovation may require creating "genetic" crossovers between different growth strategies, long term innovation efforts will rely more heavily on "probing". Examine case studies to evaluate why some strategies drive innovation and others fail.
The All-Access Plan – a full year to view and complete course materials, video lectures, assignments and exams, at your own pace. Revisit course materials or jump ahead – all content remains at your fingertips year-round. You also get 365 days of email access to your Stanford teaching assistant.
Individual Courses - 60 days to view and complete course materials, video lectures, assignments and exams, at your own pace. You also get 60 days of email access to your Stanford teaching assistant.
By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.
When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.
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