Product Marketing: Meeting the Needs of Your Customers

Description

Think you’ve got a revolutionary product idea? Unless you understand your target customers’ fundamental needs and wants, even the best idea won’t get off the ground. By identifying factors that motivate your customers’ behaviors, you can position your product so that it meets their needs.

In this course, you’ll learn to understand what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.

What you will learn

To spark new product ideas with frameworks for brainstorming and ideation
To use segmentation techniques to identify your prospects and their needs
To position your product so it has economic and psychological value
To focus your efforts on the most strategic growth opportunities

Continuing Education Units

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.

Questions