Description

Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all crafted by product managers who focus on the right problems, understand their audience, make smart decisions and prioritize features that excite their customers.

In this introductory course you’ll learn to use the product lifecycle framework to successfully manage a product, from launch to growth.

Want to learn more? Submit an inquiry to ask us questions or receive further information about this course.

You Will Learn To:

  • Identify the right problems and turn them into profitable solutions
  • Create a product roadmap to convey your vision and strategy
  • Assess and prioritize product features
  • Apply product management models to real-life challenges
  • Exercise a product manager mindset to break into the field or advance your career

Who Should Enroll:

  • Accomplished engineers, developers, designers, marketers, sales executives, consumer researchers and other professionals transitioning into product management positions.
  • Young professionals from multiple backgrounds who want to become product managers.
  • Founders aiming to bring ideas to life and see their vision through.
  • Product managers looking to advance their careers.

Continuing Education Units

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.

Questions

Contact us at productmanagement@stanford.edu