In this course, learn the basics of the marketing value chain and assist your company—current or future—in leveraging the power of marketing to advance business success. Through provoking course work, case studies, and practical projects, the curriculum teaches you how to market new technology-based products to customers around the world. The cases include startups and global high tech firms and the projects enable you to gain real-world experience putting marketing to work.

Topics Include

  • Marketing toolkit
  • Targeting markets and customers
  • Product marketing and management
  • Partners and distribution
  • Sales and negotiation
  • Outbound marketing

Limited enrollment! Due to the limited space, interested students who request to enroll in this course, will go through a review process and will be informed of decisions prior to the start of the course. NOTE: The NDO Application, transcripts and resume/CV must be submitted to be considered for taking this course. These documents can be uploaded via your mystanfordconnection account.