Idea-to-Market Program

Description

Next cohort begins March 31, 2022
Take advantage of the Early Registration price of $3,500 for a single-person enrollment, if purchased before January 31, 2022. The Early Registration pricing will be applied during your checkout. Select the Enroll Now button to get started.

The Idea-to-Market Entrepreneurship Program provides the tools, techniques, and real-world expertise you need to make your idea a reality. Guided by Stanford faculty and industry professionals, you'll learn concrete ways to shape, frame, communicate and execute new business ideas all within 10 weeks. You'll get the how-to guidance you need to build momentum and move forward with your idea — and repeat the process for every new idea you have.

Upon completion of this program, you will walk away with a market-ready pitch deck that you can present to any stakeholder and potential investor.

What you will learn

To apply decision-making frameworks to help you successfully "ideate" and assess market viability of your concepts early on
To develop a step-by-step guide to develop a credible value proposition, plan a go-to-market strategy, and practice using proven techniques in product development
To create a full financial simulation model and identify KPIs to accurately measure progress and performance
To navigate through the complexities of venture capital, properly manage ownership dynamics, and align the interests of founders and investors

Program Content

This program is instructor-led and requires weekly assignment submission. It consists of approximately 80 hours of video lectures, 3 live virtual sessions with Stanford faculty members, weekly feedback sessions with entrepreneurship coaches, a program overview exam, and one final capstone project.

You should expect to spend 10-12 hours per week for 10 weeks to complete this course.

Tuition

Individual Registration— $4,000
a single-person enrollment

Early Registration $3,500
a single-person enrollment, purchased before January 31, 2022.

Group Pricing

Starting your venture with a partner or small team? Enroll as a group to take full advantage of the program and craft your business plan together.

2 or 3 people—$3,400 per person
4 or more people—$3,200 per person

Who should enroll

Regardless of background, anyone with an entrepreneurial spirit can benefit from this program. Although this program would be the best fit for those who:

Have general business acumen, with or without formal degrees
Have an early-stage startup or aspire to start one soon
Show a commitment to innovation and a desire to bring an idea to fruition - expect to spend 10-12 hours/week working on your idea during the program

You will earn

A digital Record of Completion
A physical Certificate of Achievement
Four (4.0) Continuing Education Units (CEUs) (Not applicable toward any Stanford degree. Consult your training department to determine if they satisfy your training requirements)