Demand Creation: Launching and Growing Your Product

Description

While it’s nice to think that an awesome product will sell itself, this is rarely the case. To drive product growth profitably, you need an effective demand creation system.

In this course, you will learn how to create and maintain a system for growing your product and generating consumer demand. You’ll build your own toolbox of introductory skills in audience targeting, campaign strategy, growth tactics, and performance measurement that you can use to profitably launch and market your product.

You will learn to:

Develop a strategy for product growth that aligns with your target audience
Create a repeatable process for building customer demand and retention
Craft product messaging that appeals to your audience and reinforces your brand
Navigate the nuances of growth hacking, platform marketing, and developer marketing

Who should enroll:

Current or aspiring product managers
Product marketing managers
Entrepreneurs
Professionals interested in learning how to grow market demand.

Continuing Education Units

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.

Questions