Product Management Fundamentals for the Real Economy

NOTE: CEE250 is offered as a graduate course for credit once a year. If you want to start now, our newest professional education course, Product Management: Transforming Opportunities into Great Products, based on the content of CEE250 and given by the same instructors, is available for enrollment on demand. 

This hands-on course is an overview of Product Management as a discipline. As a Product Manager (PM), you are responsible for defining what problems to solve, discovering what products should solve those problems, leading teams to execute on the solution, launching, and iterating. This course teaches students how to apply product management skills to create products and services for the "real economy." Students will learn the basics of product management and the product lifecycle and design a product in a team setting. They will also learn iterative product development with an eye towards applying those skills towards products that produce real economic value for society as well as the entrepreneurs. This course includes instruction from seasoned industry veterans and guest speakers. Students will be guided through identifying an opportunity, designing a solution, launching a product, and building a roadmap. The content is tailored to students interested in developing real products and delivering solutions within startups, established companies, non-profits, governments, and non-governmental organizations. The goal is to teach students the fundamentals of product management and equip them with the knowledge to make meaningful progress on some of the biggest challenges facing society. This course takes a project-based approach. You will run through one full iteration of the product lifecycle. We focus on practical skills and how this works in real life over theoretical frameworks. Guest speakers from major companies will provide feedback and exposure to industry leading insights.

You Will Learn

  • What product management is
  • What product managers do 
  • How to define a customer 
  • How to figure out what problem to solve 
  • Given a problem, how to design a solution
  • How to work cross functionally to execute that solution 
  • How to launch a product and iterate after launch 
  • What the interview process looks like for PMs

Course Page
$4,368.00 Subject to change
Online, instructor-led
10 weeks, 9-15 hrs/week
Civil and Environmental Engineering Graduate Certificate: Venture Creation for the Real Economy Track
Stanford School of Engineering, Stanford Doerr School of Sustainability