Behaviorally Informed Design for Energy Conservation

Description

As of July 1, 2021 this course is no longer available but is still recognized by Stanford University as a part of the Energy Innovation and Emerging Technologies (EIET) Certificate Program. If you would like to learn more about how individuals will interact with and impact the future energy industry, then we suggest you enroll in XEIET200 Planning for a Sustainable Future with Wind, Water, and the Sun, XEIET237 Transforming the Grid, or XSFS110 Essentials for Business. However, please note that XSFS110 cannot be used toward an EIET certificate.

Course Description
Changing the behavior and practices of energy users can be just as important as finding new sources of energy. It requires an understanding of community-based social marketing, psychology and behavioral economics for successful public action and support.

This course covers strategies for designing and implementing effective behavior change programs that promote environmental sustainability. It is geared towards learners that want to venture outside of technology for a more holistic viewpoint on energy and sustainability.

What you will learn

• Consumer energy reduction intervention frameworks
• Design thinking and behaviorally informed design principles
• Personal motivations for engaging with energy consumption
• Research-derived principles for deploying motivational plans
• Self-monitoring engagement and social competition programs

This course is approximately 5 hours of video content with 2 hours of coursework.

Continuing Education Units

By completing this course, you’ll earn 0.5 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Tuition

• $295 per online course