Marketing Management | Harvard University

Marketing Management | Harvard University

by Harvard

In this comprehensive and practical introduction to marketing management, students improve their ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Course topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications — including advertising, public relations, internet marketing, social media, direct marketing, and sales promotions. Through a combination of interactive discussions, cases, practical examples, individual assignments, and a group project, the course applies marketing topics to consumer and business-to-business products, services, and nonprofit organizations. Students gain significant experience in communicating and defending their marketing recommendations and building on the ideas of others.


Course Page   Marketing Management | Harvard University
Price
$2,040
Delivery
Online Live
Date
January 23 - May 11, 2024
Level
Introductory
Credit
Degree Credit
Language
English