This course provides students with a comprehensive, in-depth theoretical and design-based understanding of logo design and brand identity from a visual communication perspective. Topics include logos and branding in corporations, education, medicine, and start-ups. Attention is also placed on logos and branding surrounding web development, print advertising, packaging, and mobile devices, as well as brand recognition and longevity. Students gain an appreciation for personal branding and spend time developing this during the course of the semester.