Hospitality and Tourism Marketing Course

Course Description

Embark on an exciting journey into the world of hospitality and tourism marketing with this comprehensive intermediate-level course offered by HKPolyUx. This hospitality management course is designed to equip you with the specialized skills and knowledge needed to excel in marketing within the unique landscape of the hotel and tourism industry. Unlike traditional product marketing, this course focuses on the art of selling services, experiences, and memories – a challenging yet rewarding aspect of hospitality marketing.

What Students Will Learn

  • Apply marketing theories and concepts specifically to hospitality and tourism organizations
  • Analyze complex relationships between consumers, practitioners, and policymakers in the industry
  • Evaluate the multifaceted impacts of hospitality and tourism on social, economic, political, and cultural spheres
  • Develop practical marketing strategies for real-world hospitality and tourism scenarios
  • Enhance communication skills for effective stakeholder engagement
  • Identify and solve marketing challenges unique to the hospitality and tourism sector
  • Interpret and utilize numerical and graphical data for informed business decisions

Pre-requisites

Learners should have prior hospitality and tourism-related experiences to fully benefit from this course. This background will provide a foundation for understanding the industry-specific concepts and challenges presented throughout the program.

Course Content

  • Introduction to hospitality and tourism marketing
  • Strategic marketing in a changing industry landscape
  • Target marketing, branding, and relationship building
  • Understanding individual and organizational customers
  • Market segmentation analysis in tourism
  • Integrated marketing communications
  • Destination experience marketing and management
  • Ethics and sustainability in hospitality marketing

Who Should Take This Course

  • Hospitality and tourism professionals looking to enhance their marketing skills
  • Marketing professionals seeking to specialize in the hospitality and tourism sector
  • Business students interested in pursuing a career in hotel or tourism marketing
  • Entrepreneurs planning to venture into the hospitality industry
  • Destination management professionals aiming to improve their marketing strategies

Real-World Applications

  • Develop effective marketing strategies for hotels, resorts, and tourism destinations
  • Create compelling brand identities that resonate with target audiences
  • Design and implement customer loyalty programs
  • Craft integrated marketing communications campaigns across various platforms
  • Analyze market trends and consumer behavior to inform business decisions
  • Address ethical and sustainability concerns in marketing practices
  • Enhance customer experiences through targeted marketing efforts
  • Contribute to the growth and success of hospitality and tourism organizations

Syllabus

Week 1: Introduction
Week 2: Strategic Marketing
Week 3: Target Marketing, Branding, and Relationship Building
Week 4: Individual Customers and Organizational Customers
Week 5: Market Segmentation Analysis
Week 6: Integrated Marketing Communication
Week 7: Destination Experience Marketing and Management
Week 8: Ethics and Sustainability in Marketing

Course Information

This course is part of the MicroMasters® Program in International Hospitality Management, providing a stepping stone towards advanced education and career opportunities in the field. Priced at USD $278, this investment in your professional development will equip you with the tools to navigate the complex and dynamic world of hospitality marketing, setting you apart in a competitive industry.