Course Description
Embark on an exciting journey into the world of ICT innovations in the hospitality and tourism industry with this comprehensive course offered by HKPolyUx. This intermediate-level program is designed to provide you with a deep understanding of how information and communication technologies (ICTs) are reshaping the landscape of hospitality and tourism.
Price: USD $278
What You Will Learn
- Develop a holistic view of ICT and innovation management theories applicable to hospitality and tourism.
- Analyze and evaluate the impact of ICTs on various sectors within the industry.
- Critically assess the relationship between the industry and its technological macro-environment.
- Provide leadership in information, technology, and innovation management.
- Implement ICT and innovation management theories to enhance business operations.
- Communicate effectively with industry stakeholders regarding ICTs and innovation.
- Understand and apply big data analytics for improved decision-making in hospitality and tourism.
Prerequisites
Learners should have hospitality and tourism-related experiences to fully benefit from this course. A basic understanding of business concepts and technology would be advantageous.
Course Content
- Introduction to IT in Hospitality & Tourism Industry
- Information Technology Adoption and Dynamic Impact on Organizations
- Value Creation Through IT and Innovation
- Innovation Strategy Through Mobile Technology and Social Media
- Digital Marketing in Tourism & Hospitality
- Policy Implications of Big Data Analytics
- Future Trends: Web 3.0, Blockchain, & Metaverse
- Digital Transformation in Tourism & Hospitality Organizations
Who This Course Is For
This course is ideal for hospitality and tourism professionals, managers, entrepreneurs, and students who want to enhance their understanding of ICT innovations and their strategic applications in the industry. It's particularly valuable for those looking to advance their careers or stay competitive in the digital age of hospitality and tourism.
Real-World Applications
- Developing innovative ICT strategies for hospitality businesses
- Implementing effective digital marketing campaigns for tourism organizations
- Leveraging big data analytics for improved decision-making and customer experiences
- Leading digital transformation initiatives in hotels, resorts, and travel agencies
- Creating new business models based on emerging technologies like blockchain and metaverse
- Enhancing revenue management strategies using ICT tools
- Improving customer services through the strategic use of technology
Syllabus
- Week 1: An Introduction to IT in Hospitality & Tourism Industry
- Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations
- Week 3: Value Creation Through IT and Innovation
- Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
- Week 5: Digital Marketing in Tourism & Hospitality
- Week 6: Policy Implications of Big Data Analytics in Tourism and Hospitality Research
- Week 7: Future Trends and Issues: Web 3.0, Blockchain, & Metaverse
- Week 8: Digital Transformation in Tourism & Hospitality Organizations